Fragrance services for the F&B industry

In the F&B industry, customers experience a brand through multiple senses. The taste of the food, the presentation, the sounds, the lighting, the interior design, and the scent of the space all contribute to the overall perception.

A space with the right fragrance can help a restaurant, café, or F&B brand create its own unique style and provide a more pleasant experience for customers.

However, aromas in F&B establishments need to be handled differently than in many other types of spaces. The intensity and diffusion of scents must be controlled to avoid interfering with the distinctive aromas of the food and beverages.

I. Why should food/drink establishments or restaurants use fragrances?

A restaurant or café sells not just products, but also experiences.
Customers may remember a place because of its food, service, interior design, or a unique feeling they get when they walk into the store.
Fragrance can become a part of that feeling.
A well-chosen fragrance can add personality and identity to an F&B space, especially for brands that focus on concept development and customer experience.

Gili provides fragrance services tailored to each F&B model:

- Restaurant

- Cafe/Tea

- Bakery & Dessert

- Lounge & Bar

II. How does Gili provide fragrance solutions?

• Survey and consultation on space for cafes/restaurants.

Gili researched the type of business, brand style, space design, target customer group, and areas where implementation was needed.
This is a crucial step to ensure the fragrance aligns with the overall concept.

• Consulting on fragrances that are suitable for your brand.

The fragrance is selected based on the brand's style and the characteristics of the space.
Some scent profiles that might be suitable for F&B:
- Fresh & Clean - fresh and clean
- Natural - gentle
- Floral - soft, delicate
- Woody - warm, deep
- Oriental - distinctive, outstanding
- Fruity - youthful, energetic
However, for spaces serving food and drinks, Gili prioritizes fragrances with appropriate balance and intensity, avoiding those that are too overpowering.

• Choosing the right diffuser

Based on the size and structure of the space, Gili advises on the most suitable type of aroma diffuser.
The placement of the appliance also needs to be considered to avoid affecting the kitchen, bar area, or areas where food odors need to be kept natural.

• Deployment and operational support

The fragrance can be adjusted according to the operating hours and the characteristics of the space.
The goal isn't to make the space "extremely fragrant," but rather to create a subtle base scent that customers can appreciate without being overwhelmed by the flavors of the food and drinks.

III. Fragrance solutions for each area

• Lobby and reception area

This is the first point of contact with customers. Fragrance in this area can be used in moderation to create a positive first impression of the space.

• Waiting area

The waiting area is typically where customers spend time familiarizing themselves with the space before dining or using the services. A subtle and appropriate fragrance can contribute to a more complete experience.

• Lounge area

For lounges or relaxation areas, businesses can choose fragrances with a more distinct personality to differentiate the space.

IV. Why choose Gili?

Gili Chemicals & Fragrances Providing fragrance solutions with strengths in perfume essential oils, essential oil diffuser and a team of professional service staff.

In the F&B industry, Gili understands that fragrance needs to be used in a controlled manner. The goal isn't to create a space with an overpowering scent, but rather to find a balance between the brand's aroma, the signature scent of the food, and the customer experience.
From fragrance consultation and equipment selection to implementation plans, Gili partners with businesses to build solutions tailored to each F&B space.

For any questions, please contact Gili via Hotline/Zalo for the fastest assistance: 0977 04 05 26.